We have the financial solution for you.
THE NEW GENERATION
We don't want you to fight for new traders in your existing client population. Together we attract new traders. You need a new generation traders, from the long-longtail of this industry. ‘In the past two decades, the average IG customer has changed from City workers to professionals such as doctors and accountants. Now, Howkins says, his biggest group of customers work in IT.’
With our fully skinned and customized application, we have a fun product to:
- keep your current audience happy and loyal
- to attract new customers from 20 to 45
- to give you a slice of 95% of all forgotten traders
IT customers is not very surprising according to Paul B de Groot, CEO MOBYTRON. They (IT professionals) are probably the only ones from the younger generation that is able to understand how trading works. However, at MOBYTRON we think there is a lot more to gain. The new smartphone generation is almost a IT professional - they spend 80% of their life experiencing their mobile screens. Trading is complicated and they are probably professionally used to figure things out. Mind you, only a few percent of current online audience has ever entered an online trading site and that's not only due to the login procedure.
We think that online trading just lost connection with its audience by not keeping up with expectation management of its new generations. They (aged 20 to 45) are used to easy mobile game interfaces and user experience. They don’t like to invest time to read the manual. They want to learn by doing, relying on the intuitiveness of the application. They don't like to login before trying the product. They like quick results, anywhere with their friends or alone. High expectations from a generation transcending the current finance industry. An outage of a decade. Now it's time to catch up.
Use our trading application to attract the new generation traders. Keep your current traders inspired.
Please contact firstname.lastname@example.org for partner investor relations.